Announcing your new premium subscription and exclusive access to your audience is a process of repeated calls to action. Here is an example of an approach you can take to promote your subscription before your official launch on Fanmire.
The Week You Sign with Fanmire #
The week you sign with FANmire, drop this message on your social media channels:
“I just partnered with a platform that’s going to allow me to provide my fans access to exclusive content and experiences with me. Stay tuned for more details coming soon.”
The Week Before Launching #
The week leading up to the launch date:
Share content about how important it is these days to have a space that allows you to have more privacy and positivity on social media /online in general. Share your personal experiences about any articles you may have read or situations that are trending that discuss people feel disconnected, people being negative and people wanting community. Then talk about how you want to be part of / contribute to this type of space online/ social media.
Days Before Launching on Fanmire #
The week before your site goes live on FANmire:
“The wait is over! Next week I’ll be part of FANmire, a platform that allows you to get more intimate access to me and the stuff you love. I won’t be live for a week but in the meantime, sign up now for a free account and see what communities you’re interested in connecting with.”
Launch Day #
The day you go live on FANmire:
Video script: “What’s up everyone! I have some incredible news that I couldn’t wait to share with you. You all have an opportunity to connect with me directly! I have joined this new and exciting platform called Fanmire where I will be posting exclusive content in my Entourage. In this Entourage, I will be engaging with my fans and give you a chance to post amongst yourselves to share stories, experiences, and even post content you’ve created that I will interact with. For just $5 a month, you can tap in to learn more about who I am and connect with me and others who share our passions. There will also be other compelling content on the platform for you to interact with for free! Head over to the Fanmire platform and let’s get started on building a deeper and meaningful connection!“
caption: “I am proud to partner with Fanmire, a fan engagement platform that connects fans to the communities they love. I am excited about this new venture and would love your support. Join my entourage for exclusive content, be a part of the conversation and gain some insight! See more of what you love!”
Tips For Converting Followers #
Tips to keep in mind when encouraging your fans to join Fanmire:
Educate, educate, educate! – Remember your fans don’t know about Fanmire so make sure you continue to drive the brand and what we do home!
Make it personal! – Your personal friends and family should be the most enthusiastic to follow you on Fanmire so be sure to send them reminders and let them know how they can support you.
You’re selling exclusive content, show your fans who you are! – Your fans love you and want to hear from you on a deeper level. Tell your story, show why you are passionate about what you do, remind your fans why they love you and then make strong calls to actions for them to follow you on your journey on the Fanmire platform.
Social Media is not the only way to reach your fans! – Be sure to email, text and spread the word. Ask your friends and family to promote your brand and invite their networks to follow you on Fanmire.
Promote your Fanmire entourage every chance you get! – Remember that it is your responsibility to bring 1% of your following over to the Fanmire platform. Be sure to educate yourself about Fanmire and read all the documents sent to you so that you can present Fanmire and your entourage on Fanmire to events you attend and people that you network with.