Jadakiss champions the integration of technology into hip-hop. The renowned raspy-voiced emcee has joined the advisory board of Fanmire, a fan engagement platform that connects content creators, artists, and athletes directly with their fans through exclusive virtual experiences. The partnership was officially established on April 20.

“I think hip-hop culture getting involved in tech should be mandated, especially for the artists,” Jadakiss, who performed at Mary J. Blige and Pepsi’s Strength of a Woman concert on Saturday, said in our interview at the Barclays Center.

“Jadakiss’ leadership, strategic partnership and business acumen will take Fanmire to new heights,” said Jamel Anderson, founder of Fanmire